
Travel Back
Project details
Februrary - April 2023
Type of project: Individual design challenge Hogeschool Rotterdam
Proces: Connect/ Concept / Create
Final Product: Cards set & App
Research question:
''How can we help groups of friends between the ages of 16 and 25 who return from holiday to enjoy it afterwards, bring back memories together and save them for later?''



Target group
I chose the target group 16-25 years old because at this age you are just old enough to go on vacation with your friends and most of the time too young to start a family where you go on vacation with.
For this project we could choose our own topic. Thereafter I chose the topic travelling.
First, i started doing research. During my research I found out that people often forget memories, but after a while they come back in a conversation or when you see something which is related to the memory. Many times I heared that after a holiday you get back in your rythm, but people would like to look back on the holiday more often.
Research & Proces

After orienting about my topic I did research multiple times. I found out that I got stuck so I later did some interviews with the target group to get some more valuable insights. Furthermore I did some tests with the target group. I started to make an overview and bundle ideas. They want to appreciate the memories more and also collect and select the pictures for later. This was the base for my final concept. I made the target group more specific, just as the design principles and came up with two concepts. I did the Harris Profile (method to select the best concept with your design principles) to make a selection and started to work out my concept and do testing.
Concept description
Story behind Travel Back
Let’s start with the cards. The Travel back cards are the basis of this concept. There are a few insights which led to this. I discovered at the prototype party that the target group likes to play card games. To specify ‘’question games to play this with friends’’. This, the travel aspect and the insights from interviews all came together in this product. With the travel back cards they can enjoy their vacation longer and have a fun time bringing back memories. But something was missing and that is why I added the Travel Back app. In this app you can save your photos, video’s, locations from your trip which was something the target group wanted. The app also gives the game an extra dimension. Some of the cards can be scanned and become visible in the app, where you can now vote on people and compete together. To add later I came up with some ideas; already use the app and cards on holiday, a pocket edition, special editions for certain types of holidays such as a city trip. Furthermore, a video of the trip can be made automatically afterwards.
I learned that I must not start with an idea, but create questions and concepts around that. Starting from research, gives you more freedom.
Learnings
This was an individual project which also means making decisions on your own. This was difficult at first, but there comes a point where you get stuck and you have to make decicions to move on.
Learnings
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Travel Back video
